Social Media Algorithms Explained: How to Boost Your Reach
Social media platforms use complex algorithms to determine what content gets shown to users. Whether you’re a brand, influencer, or marketer, understanding these algorithms is key to increasing visibility and engagement. Here’s a breakdown of how major social media algorithms work and how you can optimize your content to reach a wider audience.
The Future of Marketing Strategy: Predictions for 2025
As we approach 2025, the marketing landscape is set for some thrilling changes, even if flying cars and robot assistants are still on the horizon. For those familiar with the WSI blog, you know we have a tradition of making five marketing predictions each year, using our metaphorical crystal ball. Since 2014, we’ve been honing our prediction skills, and you can find our past forecasts from 2015 to 2024. To evaluate our accuracy, we use a scoring system that ranges from Oracle for spot-on predictions to Swing And A Miss for those that missed the mark entirely. Now, let’s reflect on our performance from last year before we look ahead.
