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Lead Generation

We specialize in generating high-quality, intent-driven leads specifically for the EdTech and Education industry. With deep experience in attracting Study Abroad aspirants and UG/PG candidates seeking admissions across colleges and universities in India, we understand the exact student journey, behavior, and targeting required to drive meaningful conversions.

Our lead generation ecosystem includes:

  • Email Marketing Campaigns
  • SMS Marketing
  • WhatsApp Marketing
  • Affiliate Network Partnerships
  • Extensive Organic Lead Databases Across Education Verticals

We focus on delivering organic, high-quality leads through well-structured funnels and optimized targeting.
Our team continuously refines campaigns based on your feedback, ensuring improved lead quality and better admission conversions.

Whether your goal is Study Abroad, Online Courses, or UG/PG Admissions in India, we know how to attract the right students — efficiently and at scale.

Our Lead Generation Services :

  1. Lead Magnet Creation
    • Develop enticing lead magnets such as eBooks, whitepapers, webinars, and free trials to capture the attention of potential customers.
    • Ensure your lead magnets are valuable, relevant, and aligned with your audience’s needs.
  2. Landing Page Design & Optimization
    • Design high-converting landing pages with clear CTAs (Calls-to-Action) and optimized forms to encourage lead submissions.
    • A/B test landing page elements to continuously improve conversion rates.
  3. Email Marketing Campaigns
    • Set up automated email sequences to nurture leads through the sales funnel.
    • Personalize email content and segment your audience to increase engagement and conversions.
  4. Paid Lead Generation (PPC Ads)
    • Use Google Ads, Facebook Ads, LinkedIn Ads, and other paid platforms to target specific demographics and generate leads.
    • Monitor and optimize PPC campaigns for better ROI, targeting both local and global prospects.
  5. Social Media Lead Generation
    • Develop strategies for collecting leads through organic and paid social media campaigns (Instagram, Facebook, LinkedIn, etc.).
    • Run targeted ads, use lead generation forms, and drive traffic to dedicated landing pages.
  6. SEO for Lead Generation
    • Optimize your website and blog content for search engines to attract organic traffic from prospects interested in your products or services.
    • Focus on high-intent keywords that match the search intent of users who are looking to convert.
  7. Content Marketing
    • Create content tailored to your target audience that addresses their pain points and encourages them to take action.
    • Use blogs, videos, infographics, and case studies to educate and engage potential leads.
  8. CRM Integration
    • Integrate lead generation forms and campaigns with your Customer Relationship Management (CRM) system for efficient lead tracking and management.
    • Automate follow-up processes and assign leads to appropriate sales teams for quick conversions.
  9. Webinar and Event Promotion
    • Host and promote webinars, virtual events, and workshops to attract and engage leads.
    • Create campaigns that generate excitement and drive registration for these events.
  10. Lead Qualification and Scoring
    • Use lead scoring techniques to prioritize leads based on their likelihood to convert.
    • Implement lead qualification processes to ensure that only high-quality leads are passed on to sales teams.