1. Short-form video content continues to lead the way.
Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts have become leaders by catering to consumer preferences for quick, engaging content. They effectively merge entertainment with eCommerce through built-in shopping options, boosting brand visibility and sales.
Videos lasting under 60 seconds are popular as they match shorter attention spans and create easy engagement opportunities, like challenges and viral trends. Brands have capitalized on this trend to enhance product discovery and interaction.
Additionally, the algorithms of these platforms favor content that quickly captures attention, prompting users to engage with fresh material and explore various creators and brands. Consequently, short-form videos are now vital in modern marketing, providing brands with a dynamic way to share their messages and meet marketing objectives in a rapidly evolving digital landscape.
2. The method we use to search is evolving, particularly with voice technology and search generative experience.
Voice search usage has increased, but it hasn’t changed search habits as much as anticipated. Although more people are using voice-activated devices like smart speakers and smartphones with virtual assistants such as Alexa, Siri, and Google Assistant, voice search hasn’t fundamentally changed how individuals perform online searches. The expectation that it would become the primary method of searching has not come true.
Additionally, Google’s introduction of the Search Generative Experience (SGE) aimed to enhance search relevance with AI, but user adoption has not met expectations. Many users remain unaware of SGE’s features and prefer the traditional search formats they have relied on for years.
3.AI Becomes Your Essential Resource.
AI tools gained widespread use in 2024, becoming essential for tasks such as content creation, data analysis, campaign optimization, and customer engagement.
Despite the rise of new AI-driven search technologies, search engines like Google and Microsoft Bing remained important by integrating generative AI features into their services. This approach allowed users to interact with these platforms in a familiar but enhanced way, showcasing the ability of traditional search engines to adapt and thrive in the changing digital landscape.